We now live in a digital age where magazine publishing has become less of a necessity and more of a luxury. Many people who would have been subscribers to print magazines years ago will actually now access them digitally on their mobile devices. There are huge benefits when it comes to digital/online business magazine publishing, but it does also make you think about what options there are for marketing these products.
In this blog, we’re going to go over how you can market your digital online business magazine more effectively to drive more conversions and get more subscribers. This post is not just about getting free traffic or what actions will lead to the best immediate results; it’s also about finding methods that will improve and sustain growth in the long term.
- Providing Samples
Producing a free sample of the printed/online business magazine gives potential subscribers a tangible reason to open their wallets. The quality of your free sample can be the deciding factor in whether a potential subscriber chooses to subscribe, so you want to strike while the iron is hot, making sure prospects keep your sample and use it.
At the same time, in the predominately digital age we live in, delivering free samples of your magazine may seem counter-intuitive. “Magazines don’t have value anymore,” one might argue, “so why would someone actually pay to receive a few?” There are many reasons magazines still provide real inherent value. As consumers become increasingly busy, the experience of reading a physical magazine may be the only way for many people to enjoy the kind of long-form journalism often not found on the Internet.
- Targeted Demographic
If you are targeting a specific audience for your online business magazine, identify what that target demographic is looking for in a magazine before creating your promotion. It’s important to understand that the best business magazines serve different audiences. Try to appeal to every element of your audience by tailoring the free magazine offer to match their interests. While you’re at it, you might want to take into consideration what benefits specific reading mediums can provide over others.
- Your Awesome Website
The website is the “front door” to your larger marketing efforts and should be the most compelling part of them. That doesn’t mean it must stop there; a direct-mail piece can be powerful on its own, but the website is the foundation for all other marketing. Your website should immediately connect with an audience and provide frictionless ways for that audience to learn about, and subscribe to, your Top business magazine.
Not to mention, your website is the start of a relationship with customers, not the end. Today’s magazine lovers aren’t tied to their computer screen. When they see your cover, they want to know more about the article inside and who wrote it. By placing your digital magazine archive in an easy-to-find-and-access place on your website, you’ll increase the chances people will discover it, read it and subscribe. This way, every single visitor has a chance to become a new subscriber—no matter when they visit.
- Tried and Tested Email Marketing
One of the most straightforward and effective ways to grow your email newsletter subscribers is by offering digital subscriptions. By advertising digital subscriptions on your email marketing campaign, you can capture a whole new market of customers who are looking for a digital subscription to read your content on their mobile devices or tablets.
By monetizing digital content, you get two times the return on investment through subscriber acquisition. It doesn’t stop there – make sure that you have an incentive for those who sign up for a digital subscription, including free access to premium content or a free download of your eBook!
- Offering Library Previews
The Library Preview model is an effective alternative to the traditional Media Kit approach. In contrast to a Media Kit, which features information about your site and perhaps a sample of your content, the Library Preview model focuses on the editorial material your site offers its paid subscribers.
The library model for paywalls is fairly straightforward. Readers can read a certain number of free stories/issues of your online business magazines before hitting a paywall. If they just want that one article and no more, they have to subscribe. But if they hit the paywall too many times, well — we hope they’ll consider subscribing to enjoy unlimited reading on our site.
- The World-Famous Inbound marketing
Inbound marketing, which involves producing blogs and other interesting content then encouraging website visitors to subscribe via giving you their email is a great way to build a list of targeted potential customers. You could also have a look at the inbound toolkit, which is an online learning tool aimed at teaching inbound methods.
By targeting inbound marketing at the right people, you can get your blog and website to grow rapidly. As a result of your constant inbound marketing, you’ll build a database of potential customers who will buy from you eventually if you continue to provide excellent service and become a paid subscriber to your online business magazine.
- Your Best Content, Angle, and Coverage
As an online business magazine publisher, your content is designed to deliver content in a specific manner. You go out of your way to determine the best and most interesting information photographers or writers can provide. Brands are often keen to see what publications you’ve covered the most, with whom you’ve worked for coverage, and most importantly, who you’re talking about in your magazine.
There’s more to content creation than what goes on in your magazine cover-to-cover. Consider the type of audience you need to reach, then measure how well you reach them by their demographics and voting patterns. Doing so will help you determine the next president of your readership.
- Driving and Participating in Community Events
Doing business in your community is a great thing. Your customers are people you know, neighbors, friends, and family. It is a good idea to attend the local chamber of commerce meetings and mix with the other business owners in your area. You’ll learn more about what they are up to and what they are facing day to day. Such events are also a place to meet potential new clients, partners, and people who can help your online business magazine grow.
- Word of Mouth Matters
Everyone knows the importance of keeping customers happy, but there are two sides to that coin. If a customer is unhappy with your online business magazine, it is possible they will bring you bad publicity and taint your reputation within the community. Word of mouth can turn positive in an instant, while negative remarks will linger around a lot longer than you would like them to.
Word of mouth is one of the simplest forms of marketing, so simple, in fact, that we often overlook it as a tool. But it’s something that should be integrated into your strategy. Your customers are the best possible people you can recommend your online business magazine because they used your service and were satisfied enough to recommend it to others.
Once you have contemplated the points mentioned in this blog, you should be sufficiently convinced to market your online business magazine. This can become a good venture if your magazine is a hit among the readers. However, you need to put in some hard work and bring out the best issues of your magazine. You will have to keep adding new content and further improve your efficiency to make it popular in the literary world.