Naming your domain is more challenging than naming your kid!

When it comes to your digital baby, the “Domain Name” should be unique and approachable.

What does a good domain name sound like?

Experts say to increase domain name search; it should be brandable, memorable, and easy to write or pronounce. It will be considered a smart move if you avoid long domain names.

Sometimes business owners think that a domain name is just their website address. However, it is the first impression of your business or services. 

Well, you may consider a few factors when selecting a domain name. So, we have compiled a list of 8 tips to choose a domain name for your website. With the help of these guidelines, you will be able to choose one of the smartest names for your website.

1. Make it short 

Short is the motive but, not too short!

Be focused because your domain name has to be memorable and simple. But it doesn’t mean that you will choose a too short name. Selecting a meaningless and shortest domain name can have a negative impact on users.

For example, let’s compare mazeinformation.com to mazeinf.com. Having a few characters is not easy to remember in this case, but the first version is good to remember.  

Many people prefer using an acronym. And it is good for any product or brand because they are usually known by their initials. For example, FRI.com.uk is known as FRI.

2. Easy to pronounce

Let your customers find you easily!

Pronounceability is important because your company’s name should be easy to speak. According to fluency, a name that doesn’t need anyone to think hard is easy to remember. They are more likely to motivate positive associations.

Do you know that a complex domain name has many chances to misspell? But if people can easily pronounce the name, your domain name search will be easier. Nobody likes to Google multiple spellings for finding a website.

3. Brandable

Just like your brand, its URL has to be unique!

Remember, in the form of a URL a domain name is the face of your business. So, it must sound like a brand. But the question arises, how would you do that? The formula is simple with memorability, novelty, and integrity.

Try to neglect numbers or hyphens that make domain names sound complicated and unnatural. For example, apple.com is a simple address. But what if it will be applephone.com or apple1670.com? Obviously, it will look complex and non-presentable. Don’t use meaningless words that don’t have a mass approach. 

We all know that a domain name must match your business name, but only if this matters to you.

Do you know Google’s domain is owned by a business called Alphabet? Still, Google isn’t called Alphabet; that is just the name of the organization that owns the brand Google.

Note down, a brandable domain name will help you in establishing a company online and deriving traffic. To find a good and presentable name you can ask the best web hosting company to help.

4. Appropriate extensions

Being unique is not always useful!

Every brand tries to become unique for establishing, but it is not always useful. When we talk about extensions, trying a new one can be really challenging. New extensions such as, .pro, .me, .did, etc are not easy to remember. However, .com is easy to remember and a worldwide used extension.

Undoubtedly, you will have to check which company owns the .com. And if a big brand already has preferred .com, it will be challenging to afford to buy it from them down the road. Because the .com extension is expensive to buy. 

If your business is country-specific, you can use extensions like “.de” for Germany, “.nl” for the Netherlands, “.in” for India, etc. But if you are trying to expand globally, then use extensions carefully. 

5. Ignore trademark infringement

Don’t be a part of cybersquatting!

The domain name search should be unique and not confused with other brand names. If any domain name infringes on a trademark, your company could be forced to give up on the name. There are chances you might be sued and forced to give up the domain.

Generally, people register a domain with different extensions for stealing traffic. Before registering a domain, verify if it is violating any trademarks. Because it can lead you to a lawsuit.

Your trademark is a specific type of intellectual property. To realize its value, you should protect your rights and monitor your trademark.

6. Believe in innovation and creations 

Innovation leads you towards success! 

You can approach viewers by coming up with catchy domains. By using innovative approaches, you can create an effective domain name for your websites. For example, you can blend two words like YouTube, OnePlus, Microsoft, etc.

For brainstorming creative domain names, there is a general rule of thumb. There are basically 2 directions for selecting from numerous ideas. One is brand-centric domain names and the second is keyword-rich domain names.

Tips choosing creative domain names:

• Amalgamations
• Compile keywords
• Be bold
• Use dictionary
• Consider company values
• Easy to spell and type

7. Use sensible keywords 

Google is pro in detecting spam tactics!

Keywords in the domain name are considered in terms of potential ranking value. They generally infer the specialization of the site is in it. But, you shouldn’t head backward to consist of exact match phrases. If you do so, it might hurt your brand.

Domains of good quality with exactly matched keywords tend to convert at a higher rate. Using the keyword in the first name appears to be a high-influence ranking factor. And it is valuable to check while developing business sites. 

For the topical relevance of your domain, it’s a great idea to check for the keyword in the subdomain name.

Note: Try to avoid using phrases or generic keywords exclusively. They are not just hard to memorize but come under spam. Try to connect with the best web hosting company in your area.

8. Modify if needed

Modification is a key to success!

Do you want a specific domain name search, but it isn’t available? Don’t worry!

If this is the case, you can add a suffix or prefix for creating a new domain name. If you append a little, it will become unique for registration.

Usually, the main domain suffix consists of “.net,” “.com,” “.online”, “.org,” “.tech”. And there are a few prefixes such as “web,” “my,” “new,” “go,” and more.

For example, if .com is taken already, you can go for .online, .net, and many more. Decades ago, only a few domain name purchasing was available for the public. But now, there are hundreds of domain extensions you can choose from.

Conclusion

We hope this article might help you to choose an effective domain name for your website. By using these 8 tips, you can choose innovative and approachable domain names for your websites. 

Are you still confused? You can connect with Oryon to get solutions regarding the names of your website. It is the best web hosting company for all your requirements. 

If you have some suggestions about the best domain names, then feel free to share them with us. We welcome your ideas; please share down in the comments!