YouTube is the most popular platform for streaming video content, with 2 billion daily active users watching 5 billion videos. Though there is huge competition in ranking but still you can promote your YouTube channel following the necessary guidelines.

It can help you find the majority of important video marketing chances, such as tutorial videos and bite-sized ads, as well as new product launch teasers and behind-the-scenes glimpses at your company culture.

However, in order to increase traffic to your YouTube channel, you must use certain strategies to stand out and make the most of the platform.

We’ve included 7 techniques to promote a YouTube channel for more views in this blog. Drill down into the blog to devise a strategy for increasing traffic to your YouTube channel and expanding your brand.

7 Ways to Get More Views on Your YouTube Channel:

1. Cross-Promote
2. Engage Your Followers 
3. Pay attention to YouTube thumbnails 
4. Promote promotional content on social media
5. Run a contest 
6. Monitor analytics 
7. Be consistent 

You can either go to the part you want or keep scrolling.

7 Ways to optimize Your YouTube Channel:

YouTube videos can serve as a hub for your company’s growth. Your company’s discoverability can be enhanced by using YouTube videos.

Blog posts, infographics, and podcasts may all be turned into YouTube video series. It might help you add a new perspective to your material and increase audience engagement by making it easier to consume. Let’s get down to business and talk about how to gain more views on your YouTube channel:

1. Encourage cross-promotion

People would eagerly subscribe to your YouTube channel if you properly display it to them if you have a Facebook following.

Consider the case of a company that established its brand on Instagram and mastered the “build-up” strategy. To sell their cosmetics brand, Glossier’s team used photos of their inspiration boards and models wearing everything from branded stickers to hoodies with just the company name on them.

Despite the fact that their first video didn’t go live until the following year, they’ve had a lot of success since then.

The following are the main takeaways:

Provide a teaser about your new initiative, such as future activities on your YouTube channel, to your existing fans on other social media sites.

Once you’ve gone live, create a specialised series, such as “how-to video” or “product videos,” that your audience can relate to.

Use hashtags that are unique to the videos. Make YouTube playlists with them.

2. Keep Your Fans Involved

Engaging with your prospects and other brands is one of the best ways to achieve cross-promotion on social media sites. Never undervalue the importance of this stage.

Make sure you’re swiftly reacting to people’s likes and comments, whether it’s directly on YouTube or on one of your other social networking sites. Also, instead of simply saying “Thank you!” and walking away, attempt to strike up a conversation. Inquire if there is anything they would want to see in your next video or if they have any improvement suggestions.

Your whole channel portfolio is provided to a single email address. You may also assign chats to your teammates, track team activity, and exchange internal notes using Engage.

Its collision detection mechanism prevents duplicate responses from being sent. You can hide, delete, or report both organic and add comments and you can allocate the conversation to your team. Custom inbox automation rules can be created depending on your network, keywords, and sentiments.

3. Pay attention to YouTube thumbnails

After you’ve created your video, you should pay attention to the thumbnails on YouTube. Thumbnails are the most important part that attracts your target audience and make them click on your video. It makes it easier to promote your video on various social media platforms. Think of your YouTube thumbnail as a business card for your channel. When your prospects search for a certain video or share a video, it displays on your site.

To increase traffic to your YouTube channel, you may use Canva to create a unique and actionable thumbnail. Canva will help you with the remainder after you’ve given the particular proportions you require.

To produce compelling thumbnails, go over the following checklist:

• To express what your video is about, use simple, basic words.
• In one of the bottom corners, place your logo.
• While thinking about colour, use complementary colours or make them BRIGHT.
• Maintain the consistency of your brand at all times. To make your movies instantly recognisable as your brand, use the same font style, colour scheme, and basic layout.

4. Post Promotional Content on Social Media

Use your Instagram fan base to draw attention to your YouTube channel if you already have one. Make sure your material is entertaining in order to hook your audience.

Try uploading a “behind-the-scenes” video to attract your Instagram followers to watch your YouTube videos. If you share a blog piece about healthy eating on Facebook one week, mention that you’ll be posting a YouTube video displaying some fitness techniques to go along with your new diet plan from the blog soon. The tone is the same here, but the content is not.

5. Organize a competition

People enjoy a healthy rivalry. If done effectively, whether on Instagram or YouTube, it can give you a lot of cross-promotion and, in the best-case scenario, help you attract more new subscribers to your YouTube channel.

Vans Custom Culture is a great place to get ideas. They have a lot of experience with running effective social media contests. You can also look into brands like Adidas.

6. Analyze the data

Make sure to keep track of your videos’ analytics. Investigate further to determine which days of the week and times of day your followers are most active, as well as your most popular material.

Metrics are essential for effectively promoting your YouTube channel on social media. You can post as many videos as you want, but purposeful posting usually pays off.

Furthermore, the analytics help you track the types of material that your audience prefers. You may plan your content strategy based on the statistics on which topics and titles are generating the most engagement and clicks.

The Reports provide in-depth statistics to help you study viewers, manage your ROI, find prospective influencers, analyse viewers, follow trending themes, monitor your rivals, and more.

You may get detailed YouTube engagement stats based on the likes, shares, and comments on your videos. 

The reports are draggable, and arranging them is simple; you have complete design flexibility, and each widget can be exported.

7. Maintaining Consistency Is Crucial

While it is simple to create a YouTube channel, consistency is essential for growth. Because your followers and potential fans will expect new videos on the schedule you set, you should use a video calendar. You may use a planner to plan out your content and make sure it’s consistent.

Another technique for maintaining consistency is to employ the same messaging across all of your channels. If you’re using the same template to promote your latest YouTube video on Twitter, make sure to alter the background colour and title of the video each time.

Conclusion

Hope you will follow the above mentioned tricks and techniques to promote your YouTube channel and reach your audience within a short span of time.