Business cards are one of the most powerful and… … tools you can use. Here are 50 surefire tips to get the most out of your business cards: Your business card should be… more
Business cards are one of the most powerful and affordable marketing tools you can use. Here are 50 foolproof tips to get the most out of your business cards:
· Your business card should communicate more than just your contact details. Make sure your card includes a tagline that explains what you or your business do.
Business Card
· Order them in large quantities. By ordering 1,000, your cost per card will be significantly lower than ordering 500.
· Even if you can make your business cards at home with an inkjet printer, Guest Posting has your business cards professionally done by a printing company. Your business card will be the first impression your prospects have of your company, so let them convey your best.
· Avoid using standard clip art as your company logo. A logo provides credibility and brand awareness, so before you invest in business cards, create a professional logo for your business. Today, there are companies online that can produce a professional logo for as little as $25, so there’s no excuse not to make one.
· Set up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address on your business card, and depending on the business you’re in, this could cause you to lose credibility.
· Keep all your business card information up to date. If you have changed your address or phone number, don’t scratch out the old number and write down the new one by hand; get new business cards.
· Keep your business card simple. Don’t use too many fonts and don’t try to include too much information. Try to use a nice layout and make sure your main message (your tagline or unique selling proposition) doesn’t get lost.
· If you live in the US, limit your business card size to 3.5″ x 2″. Anything larger won’t fit in standard card holders and your card could end up in the trash. Business cards in Europe tend to be larger, but so are wallets and card holders.
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· Make sure your business card reflects your image. If you’re an artist or graphic designer, it’s okay to use modern fonts and colors. If you’re an investment banker, a sober design and colors like blue or gray work best.
· Your business card is an integral part of your brand or corporate identity strategy. It must follow the same graphic standards as the rest of your communication materials (letterheads, brochures, letterheads, etc.).
· Find a way to make your business cards stand out. I’ve seen business cards with a cut-off corner or with an interesting texture that makes your business card stand out. The best I’ve seen is from an interior decorator, who used a hologram to show a room before and after a remodel.
Make your business card easy to read: Use high contrast between background and type. A light background with dark type works best.
After your logo, your name should be the largest piece of information on your card.
Make sure all information on your card is printed in a font large enough to be easy to read.
Spell check your copy of your business card and double check your contact information.
· Keep your business cards with you at all times. Keep a battery in your car, at home, in your office, and in your wallet.
Leave your business cards on billboards in supermarkets, schools, stores, libraries, etc.
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· When you give away your card, give two or three at a time so that your contacts can in turn distribute them to other people. Not only will this help you spread them faster, but it will also create a beneficial “back effect.”
· Add a business card to all your correspondence. People can throw away the letter, but they will usually keep the business card.
Take your business card one step further: use the back of the card to print more information: special offers, checklists, hours, etc.
Attach a business card to each product you ship.
Include a business card with every gift you send, instead of just a card with your name on it.
Scan your card and use it as an email attachment.
Use your business cards as business cards. Take a clear plastic cover with a pin and stick it to your lapel. Using it to the right usually makes it more noticeable.
Use your business card as a name tag on your briefcase. Make sure your company logo and tagline are visible. In this way, your business card becomes a “talking point” during air travel with which you can meet interesting people and good business contacts.
Use your business card as advertising: Many publications offer classified ads in “business card format.” If you design your business card correctly, it can be used as an advertisement in those posts.
Don’t hand out your business card too soon. It can be perceived as intrusive. Try to start a conversation with your prospect first. For example, ask them what they do. That will usually ask them to give you their card. That is the perfect time to give them yours.
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· Try not to give your card in situations where many people give it to your prospect. Wait a moment to capture your prospect’s attention span.
· Another tactic you can try when your prospect is overwhelmed and can’t pay enough attention to you is to mail your card. Pretend you don’t have business cards and ask for theirs. Then email them your card and take the opportunity to send a follow-up message.
· If you have a cell phone number or direct phone number that is not on your business card, write it on the back of your card before handing it out and tell your prospect that you are giving them your direct number. This will make your card more important and less likely to be lost or thrown away.
· Another way to increase the likelihood that your prospect will keep your card is to print valuable information on the back, such as important phone numbers (local police, hospitals, etc.), a calendar, or a football schedule.
Offer to deal complementary (non-competitive) employers in exchange for dealing your cards. An example of uncompetitive businesses are real estate agents and mortgage brokers.
It helps give the impression that your business card is something very important.
· You do business internationally. Use the back of your card to print a translated version of your business card in the language of your customers. Even if they have no problem reading English, it will be a touch of style and they will appreciate it.
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· If you sell several brands of products and want to put their logos on your business card, print them in a single color. Using the brand colors of each logo can make your business card look chaotic and busy.
· Make a magnetic business card. Magnets are widely used to store important documents on the refrigerator door at home and in filing cabinets at work. They are always visible and always read.
· If you get someone else’s business card, don’t put it away right away. Instead, hold it in your hand for a while while you talk to your prospect, or place it neatly on the table and try to develop a conversation based on the information on the card.
· Use the back of the cards you receive to write important facts about the people who gave them to you. It will help you immensely if you follow them.
