Are you looking for something to increase the search rank of your website? Here is an idea for you! Social media is a massive platform with a huge number of users that can be your potential customers. In order to catch these potential audiences, we can use various channels of social media like Twitter to boost SEO ranking of your website. Twitter can serve as a great element to improve the ranking of your website.

When you run a website for your business, increasing the rank of your website is of great importance to enhance the popularity of your brand. Keywords, connections, good quality blogs, etc. are not only the options to increase the SEO ranking of your website, moreover, Twitter also helps you in increasing the search rank of your website

Twitter’s role in improving the SEO of  your website

Twitter is the best social media platform for improving SEO ranking of your website in a hassle-free method.

Embedding Twitter feeds on your website with an aggregation tool i.e. Twitter Widget, is an amazing way to attract visitors’ attention without making any extra effort. Like, retweet and comments have a huge impact on the SEO ranking of your website.

You should make proper use of hashtags as most of the time users search for hashtags to discover the relevant content. Twitter is the social networking site that occurs on the top when someone searches for a hashtag, therefore hashtags are the best weapons of Twitter.

A wise marketer uses its brand name as the username to increase the visibility of its website, using this scheme you can increase the visibility of your brand.

Why are social signals important?

Social signals are something which redirects or pass authority to your website. These signals indicate how frequently your URL has been visited. The more social signals you have for your website the more chances to improve organic SEO position. It is the best proof to show that your website has good domain authority. Because social media is playing a vital role to improve the business branding & website position. And it is well-known that Twitter is one of the best and fastest growing social channels amongst all.

Having good social signals towards your website reflects that your website has good quality and genuine content. It also makes your website interesting and substantially more favoured among competitor websites. 

Best ways to Use Twitter To Improve SEO!

Twitter can serve as the best tool for increasing the SEO rank of your website. Twitter has a significant relationship with google, as it allows search engines to show Twitter feeds on the top of the search results.

Embedding Twitter feeds with a large number of likes, comments, and shares can help you achieve a good search engine ranking for your website.

Here are some tips that you can use your Twitter account to boost your SEO ranking!

#1 Sharing your blog posts automatically!

According to the numbers, Twitter consists of almost 330 million active users, this makes Twitter one of the deciding factors to improve the rank of your website. You can make your website reach this multitude through your business Twitter account.

You can increase the clickability of your blog post by letting your Twitter blogs get automatically shared on your website. Tweeting links to your blogs can give good social signals.

#2 Resharing your content to increase traffic!

Retweeting your content allows you to expand your reach and make your tweets reach almost double the number of previous visitors. You can add short updates to your retweets in order to provide your readers to comment on your retweets, this increases the engagement on your website.

You need to generate shares consistently and schedule your posts to publish them throughout the month without requiring your inputs.

Choose the best time to publish your posts and increase the visibility of your brand.

#3 Adding links on your Twitter account!

Adding links to your website on your official Twitter account can be very advantageous for your brand. This allows you to send your visitors directly to the most appropriate page from your Twitter account, in a split second. In general, the main page has the most authority so this can be considered as the best choice for landing your visitors.

In case of any event, a special landing page is decided for the visitors. A backlink is also required to take your visitors back to the Twitter account, this enhances the authenticity of your brand. Mutual linking is important for your brand to attain credibility in google’s eyes.

#4 Benefits of Twitter handle and profile bio!

Twitter bio and handle are substantial elements to make your brand come under the spotlight. Using brand name as your Twitter username helps you immensely, as when users search for such terms on google, it shows your page on the top. Hence, this relation between Twitter and google increases the visibility of your brand.

You can optimize your bio and add an effective summary about your brand using good keywords and hashtags to make your page discoverable for the users.

#5 Displaying Twitter feeds on your website!

Displaying Twitter feeds to your website can give it a visual appeal and can make it intriguing for your visitors. Twitter feeds are collected from various channels and are in the form of images, texts, audios, videos and their combinations. This helps to boost user’s dwell time on your website. The more user stays on a website the more chances of conversion are there.

These feeds collectively appear on your website in the form of a Twitter widget. These are developed by the aggregation tool which collects and curates the relevant feeds to be embedded on your website

Therefore, we can use Twitter to boost SEO of website by adding Twitter feeds

Conclusion

To make your website rank better, you need to make good investments. Acquiring good social signals is a good way to improve the SEO ranking of your brand, it shows the presence of genuine content and good traffic on your website.

Consistent sharing of your Twitter feeds increases your brand awareness, thereby increasing your SEO ranking.

Follow the above-stated tips of using Twitter to boost SEO & search ranking of your brand and make your business successful.