The implementation of digital marketing strategies in almost all businesses all over the world is now second to none. Many corporate organizations and entrepreneurs are searching for the best SEO company in Nigeria that have adapted to internet marketing service because embracing “Digital” is basically the core of everything in “Marketing” today.
This marketing strategy spans across different and massive digital networks that customers interact with daily. It is made up of various communication channels such as websites, social networks, Google searches, etc. This makes it possible to promote or boost a business, and offer many opportunities for businesses through converting target audience to new customers as well as generating leads.
To fully exercise and enjoy this marketing technique means to engage the services of a digital marketing agency in Nigeria. Deyo Digital is one of the best SEO companies in Nigeria, our company is fully equipped with top-notch knowledge on digital marketing strategies to apply to your business website, and we also perform a free SEO analysis to help you determine your website position on Google’s search engine result page.
In order to understand how to identify the best SEO company in Nigeria and the right digital marketing strategies that guarantee return on investment (ROI), you should put into consideration the following features:
SEO Company In Nigeria – ON PAGE SEO
For each page, we will define the specific keywords on which we want to rank and position your company website on search results.
The On-page optimization criteria are as follows:
- The title tag
- Images
- Internal links
- The text of the page.
- The Meta keywords tag
- The Meta description tag
- Anchor of links between pages
- Mobile compatibility
SEO Company In Nigeria – OFF PAGE SEO
This approach aims to improve the impression of your site by search engines. A set of factors contribute to it such as the relevance, reliability, popularity, and also the authority of the website.
The measures taken outside the site are rudimentary, because these measures have a great influence on the search results offered by Google, so anything that relates in one way or another to your website influences these factors.
This is the reason why your website has to work with other websites, and also on social networks in order to enable your site reputation to improve, and to allow Google’s algorithm to understand that your website is compelling, relevant and interesting.
The first and main strategy in any off-page search engine optimization is getting backlinks. This term designates all the links made by other sites pointing to your website. They are important because it shows Google that your site is relevant.
In SEO, we work on building a website authority. For this to work, we focus on the quality of the backlinks and not on the quantity especially if the business is in a competitive field. This means that the more authority the website that points to yours has, the greater the influence in terms of SEO.
In summary, off-page SEO is your validity for Google.
Here are some techniques to get backlinks for your website:
Strengthen your presence on directories: The activity of your site will determine the appropriate directories your site should be listed.
It is important to keep in mind though, that the directories that will produce an SEO significance are those with good organic traffic. If otherwise, it will have no effect on the off-page SEO strategy, or it will be considered unfavorable by Google.
Contact other websites to write an article about your website: This strategy can be very effective. Contact sites with good authority. Then ask them to produce an article about your business or site.
Take advantage of broken links: Many sites have broken links that lead nowhere. We can analyze different sites, and then contact those who have these kinds of broken links in order to suggest that they create a link to your website, which will then replace the missing link.
PR: This public relations strategy can be done through contacting influencers or top people, for example to discuss your site on their social networks. Their authority is significant in terms of off-page SEO.
SEO Company In Nigeria – TECHNICAL SEO
Technical SEO is a technique that involves working on features such as the guidelines for research, analysis, and algorithms. It is based on good practices that allows the site to be seen and evaluated by Google search engines before being positioned.
To fully understand technical optimization strategies, it is essential to start with the foundation, in other words with the search engines themselves by understanding how the search engine works, and how or why the web pages are optimized.
One important key element of technical SEO is Google’s algorithm. The algorithm is the basic recipe for search engine optimization, it consists of a mathematical formula designed to identify the most relevant or useful website for a user’s query. In essence, it works as a grading system.
The algorithm measures different criteria in a certain order, in order to position a given page in the search results. Google takes into account some of the criteria relating to on-page technical optimization, against other factors related to links or signals on social networks. Some of these criteria are known, for example the title tags which are of utmost importance, while some other criteria remain difficult to identify.
It is not completely clear how Google algorithms and other search engines work exactly, as this information is kept confidential. However, SEO consultants like Deyo Digital, currently recognized as the best SEO company in Nigeria, have done enough and thorough research to know how or when to apply technical SEO techniques on the website.
SEO Company In Nigeria – LOCAL SEO
We all use local SEO to do different research on the Internet, such as searching online for a fashion company, a mechanical engineering service, a restaurant, or a relaxation center. The goal is to find and select the most relevant results, whether in terms of proximity or customer reviews.
Local SEO is a natural search engine optimization strategy that can significantly improve your visibility in search engines. By building a local SEO, you will appear on various queries related to your activity in a well-targeted geographic area.
Local search is determined by Google as a request made by an Internet user whose objective is to find a professional service in a specific location. The search engine understands this search and displays a list of professionals relevant to the Internet user’s request.
To optimize your visibility at the local level, SEO company in Nigeria like Deyo Digital helps ecommerce businesses to establish four main steps which are:
- Create a Google My Business listing
- Optimize your website for local SEO
- List your business in online directories
- Collect customer reviews on the Internet
SEO Company In Nigeria – CONTENT MARKETING
The basis of any effective digital strategy is the application of content marketing which consists of designing and publishing relevant, useful and valuable content. The main objective of this is to validate the expertise of the company in its field and to affirm its positioning in the search engines. It is essential for distinguishing ability and reflectiveness in any good digital and natural referencing strategy. This is because it aims to strengthen Google’s positioning and increase the notoriety of a company through quality and relevant content, published on the company website or on other social networks.
SEO content writing aim is to generate quality traffic that converts leads into sales. A quality content has the following features:
- Generate leads
- Promote recruitment
- Increase traffic to a website
- Add subscribers to an email list
- Improve brand awareness or strengthen its image
- Convert consumers into brand ambassadors;
- Improve the SEO of a website on search engines;
- Position itself as a benchmark in its industry.
- Increase the average shopping cart or sales of the company;
Our company will write a great article for your business which will entail:
- A compelling headline: The title of your article is the first thing that will grab the reader’s attention.
- A great grip from the introduction
- Relevant and Engaging content
- Referencing of your links and images
- SEO keywords placing in article content
- A clear and compelling call to action.
GOOGLE ADWORDS
Google AdWords is Google’s internet advertising program, which allows you to carry out advertising campaigns with simple and effective ads on the Internet.
Our company will do the following for you:
- Perform precise targeting using keywords: Language, geographic location, Internet users’ and interests, etc.
- Create and distribute a campaign according to your budget: Whether small or large, Google AdWords is accessible to everyone.
- Perform pay per click invoicing
- Monitoring of your Ad campaign
IN CONCLUSION
Deyo Digital is arguably the best SEO company in Nigeria. We can confidently say that we have helped many ecommerce and real estate businesses achieve their digital marketing goals. We have been able to implement all SEO factors and rank our clients’ website on the first page. The results generated by search results has earned them such reputation in quality traffic, leads and sales conversion; thereby increasing ROI.
We offer white hat SEO services, and we make sure to deliver value. This is why we keep encouraging business professionals to contact our b2b SEO agency for a quote. We also offer a free SEO analysis on their websites.
Our goal is to help your business achieve profitability through internet marketing service. And we have a team of SEO professionals on board to help you achieve it.
Contact us today, so we can help your business gain the traction that it needs through SEO.