The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 epidemic. Nevertheless, despite various shortcomings, some marketing trends managed to be on the scene in 2021 with the great headwind.
E-commerce flew in with house-to-house trends as e-commerce spread, and Tiktok became the new social media juggernaut on the scene. With 2021 around the corner, new trends are set to hit the market. And unlike this year when the market was in isolation due to the epidemic, the upcoming trends are much more flexible and widespread.
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Trends such as marketing automation, user-generated content, and social e-commerce will definitely become a norm in 2021. And to prepare ourselves for a new era, we have prepared a practical analysis of 5 digital marketing trends, including 2021 to watch.
1) Marketing Automation In 2021
Marketing automation is going to boom in 2021. Tasks such as email marketing, posting on social media, and even advertising campaigns can now become increasingly automated – not only for efficiency but to enable a more personalized experience for your customers and customers.
Marketing automation offers a myriad of benefits, from saving time to shortening the sales cycle.
Moving forward in 2021, we can certainly expect a move into marketing automation, and that automation software will become increasingly affordable and commonplace, being adopted by small companies from large corporations.
One such example is AI-powered tools such as headlines, which help you auto-generate captions and copy for your blog, landing page, and ads with the power of the GPT-3 autogenerated language model.
2) SMS Marketing In 2021
This may come as a surprise to many, but SMS marketing will likely remain a huge marketing trend in 2021.
A text message is the oldest yet interactive line of communication to target your audience. You can go to agence web
SMS marketing is an essential part of omnichannel marketing, where companies maintain contact with their customers on their mobile devices, from devices to their laptops. For example, Chipotle paved the way for promoting its SMS marketing club with social media to remove customers from its marketing funnel.
As it becomes harder to target customers across the web through cookies in the browser, companies can increasingly do SMS marketing through their integrated CRMs to stay in touch with their customers.
Statistics favor this traditional medium, with more than 81% of adults in the US actively interacting with text messages sent to their smartphones in 2020 and a 10% increase in SMS marketing.
3) User-Made Content
User-generated content (UGC) refers to any content created by users, created organically, and helps improve the authenticity and reach of your brand.
UGC is often in the form of spoken video testimonials, where influential or pseudo-customers talk directly to the camera and expand on product benefits or demonstrate using the product. It is often used in B2C companies, especially the D2C brand.
The UGC has the power to make purchasing decisions of consumers. And the best example of this would be the most downloaded application of 2020 – Tiktock. This social media app went viral due to addictive UGC content uploaded by millions of users around the world. Despite its young age, TikTok has managed to carve out its own niche, competing with other social media platforms.
Desire
This is simply human nature. We crave the things we see online. And thanks to this, UGC can reach the desire of your brand to the general public without much effort. But for this, you have to share niche-specific content so that you can connect directly with your audience.
Connectivity
When you have an actual content library with people using or wearing your product, it helps to create a long-lasting impression on your customer. And to promote good content, you can use hashtag challenges or collaborate with influential people.
Believe
With so many options readily available to consumers, it is important to stand out from the crowd. And increasing the transparency of your product through UGC can help you connect with your target audience and build trust in your brand.
The trend of UGC is not limited to only B2C companies, with video UGC is also growing rapidly in use in the B2B space. As per a survey, 53% of B2B tech buyers are more interested in video content when making their purchasing decisions. The same study also revealed an interesting tidbit, that tech business, and professional B2B businesses actually publish the highest volume of videos on a monthly basis. We can expect this trend to advance in the form of social-oriented marketing on B2B platforms such as LinkedIn.
4) Revamped SEO Due To New Google Update In 2021
Most of these algorithm updates are so few that they go completely unnoticed. However, on this occasion, the search engine is ready to produce some major algorithmic updates that significantly affect SERPs such as:
These algorithms are complex systems used to retrieve the data of its search index and provide the best possible results for the query immediately. Search engines use a combination of algorithms and multiple ranking signals to deliver web pages ranked by relevance on their search engine result pages (SERPs).
Initially, Google made only a few updates to its algorithm. Now, Google makes thousands of changes every year. And to stay on top of your marketing game, you need to keep these updates in mind.
According to marketing experts, these changes are considered quite radical. Renowned internet marketer Dixon Jones suggested that Google might take a Microsoft-like path with its new SEO changes, which could include free UX tools and improved clarity.
Whereas, a well-known SEO consultant, Aleda Solis recently tweeted that Google would follow a unique trajectory towards becoming more dynamic and sophisticated. According to him, integrating intention analysis will be important in keyword research.
From all this, one thing we can definitely guess is that SEO will be an exciting place next year. And if you want to get an in-depth view into the opinions of other experts, you can read them here.
5) Social E-Commerce
Social e-commerce refers to the tendency to buy directly from social media channels. E-commerce was one of the primary platforms that thrived under the influence of the novel coronavirus. And with that, the trend of social e-commerce was nothing but inevitable.
Major social media platforms such as Instagram and Facebook have already made some major updates to take full advantage of this trend. Instagram has launched the much-awaited Instagram Guide. This new feature allows users to share and consume relevant recommendations and tips in a quick scrollable format.
Instagram head Adam Mosseri announced the launch of this new feature on Twitter.
The Source
And initial feedback suggests that this new feature is already a hit! With content creators and influencers using Instagram guides to provide more personalized content to their audiences. In contrast, Facebook already had a Facebook marketplace, which served as the company’s very own e-commerce store.
According to reports, Facebook has planned some major updates for the marketplace to make it more competitive. All these movements suggest a clear path that the trend of “social e-commerce” is going to be very large in 2021.
To Sum it Up
So these were 5 digital marketing trends to watch in 2021. When we compare these trends with the previous year, you will see that the coming year will be one step ahead in terms of automation, and will also move forward on some older ones. Marketing technique. We hope this article helps you get the best out of 2021.