What would you prefer; products enveloped in engaging branded boxes that let you know of what you are buying or just a bland container telling almost nothing of the product?
It would probably be the former one.
While we all subconsciously indulge in such behavior, seldom do we realize why. Manufacturers who have realized the importance of branding on the packaging, stuck to it to sustain in their fields. The general boxes do not fetch customers’ attention neither do they educate them about the brand.
Brand recognition is the foundation on which successful and durable business activity can foster. If you miss this, your potential customers may look over your products and make it harder for the sales numbers to grow. The easiest way to achieve a good level of brand awareness is by projecting it on the packaging boxes. These let customers know of your brand by:
- Catering to the specific customer demographic. Different customers require varied types of packaging features to appeal to them.
- The boxes are taken everywhere, making it easier for a large group of buyers to see them. Repeated viewing of the brand identity will impose it on the customers’ minds for longer.
- Engaging retail packaging keeps radiating the brand image without any extra cost. This makes it a budget-friendly option when compared to other costly advertising platforms.
When you become aware of the endless benefits of branded packaging, you will not consider the brown boxes for your products. Below are some comparative points that make this claim more certain.
Enhanced features
What can you probably do with a brown plain box? The maximum is that you can print your brand name on it. With cut-throat competition, how can your products stand out? Yes, the product quality matters but bringing customers to the point of purchase is the key to sell the products so customers can use them.
Generic boxes come in plain brown shade and offer little scope for branding. In the retail stores full of brand options, such boxes are insufficient to attract focus on your brand. You need an X factor to dominate your packaging and that is achieved through custom boxes explaining your brand story. Custom features can enhance the way your products look by:
- Enabling your brand logo to be placed prominently.
- Reinstate your brand image to the shoppers.
- Allow for more buyers to see your products and encourage them to pick them up.
- Reflect the true purpose of your brand by displaying your company’s trading practices.
- Divert focus onto your products and benefit from impulsive shopping.
There are a lot of extra add-ons that can be installed on the boxes so they look fascinating. From custom colors, shapes, texts, and fonts to handles and custom die-cutting, every little detail will make the boxes worth looking at.
More cost-effective
The common notion is that custom boxes cost a bomb. Well, that is untrue!
Branded boxes may cost more than brown ones at first but the positive impact on sales and revenues will make them a better option any day. If you don’t invest in them and go for the cheaper option, you will lose out on creating a compulsion to buy your products. This way, the expenditure on obtaining the brown boxes would not be covered well making it an unprofitable move.
On the other hand, branding can target the required customers and create an impulse to buy your products. This would help to generate higher sales and reduce the costs of digital advertisements. At the end of the year, the revenues generated from customized boxes would outweigh the costs incurred in obtaining them. Make a memorable impression with branded boxes. They exaggerate your brand story and tell customers why they should buy your products over others.
Cost-friendliness is one of the main reasons why businesses are increasingly using these boxes. They make the buyers notice your brand immediately and are the perfect alternative to employing a full-time sales staff. This would further lower costs and help to strengthen the brand image among target consumers.
Some companies that try too hard in styling the boxes with every possible pattern, end up confusing the buyers of what the brand and products offer. You must be clear in your communication and use the spaces on the boxes well. This enables you to reinforce the brand image every time the shoppers see your products and persuade them to try them.
Link buyers with your brand strongly
How do you wish your customers to contact you? Positive feedback is key in maintaining a healthy relation with clients. These boxes can help here too.
- They make customers read the texts on the boxes that explain to them how to get in touch with your company.
- The consumers can directly convey any suggestions or favorable reviews that you can post on your social media handles.
- Confirm with buyers what they need and if the products are up to the mark. A healthy connect will go a long way in fostering brand loyalty.
- The above will keep your buyers from purchasing from rival brands.
You must have posted or viewed unboxing videos online. How effective are they? This figure is expected to go up as more people get influenced by such direct reviews. You can avail of this golden chance by presenting the products in charming boxes that are fun to unpack. Doing this will give customers a strong reason to buy your products. Ordinary boxes cannot entice buyers through this means.
Choose as per your requirements
Plain boxes come in a general format and ordinary quality materials. With customized options, it becomes easier to pick the right stock paper and dimensions for your products. This helps to:
- Reduce wastages as the boxes precisely fit your products.
- Inflate the appeal of the products. Strong materials help the boxes to be built sturdily and keep the products safe.
- Eliminate the risk of refunds and customer complaints rising due to damaged or late deliveries.
- Keep even the most fragile or sensitive items intact during transit. A lot of variety in box materials makes the boxes perfect for all products.
- Engaging box types can be constructed to cater to customer demands and distinguish the products from others.
Professionals can aid you to get the ideal box that resonates with your products. Customers first consumer the products through their eyes. If the items appear charming and then they get sold faster. Your products need an extra edge to have an indispensable appeal. The boxes can provide that effectively. No other marketing tool is as expressive as the boxes. These can be designed in customized shapes to impress the onlookers.
A lot of distinguished shapes have begun to dominate store racks. Your products can also be among them. Covering the boxes with handles, ribbons, printing personal messages are among the variety of things you can add to the boxes and make them convincing. These are:
- Sustainable cardstock and paper stock.
- Reusable boxes.
- Recyclable materials.
- Responsible manufacturing process that reduces carbon footprints.
- Lower packaging costs that can be passed onto the customers.
- Innovative designs that prove to be customer magnets.
Customers want their products to be premium and be a good value proposition. The boxes can add a regal touch to the brand and enhance the brand’s value.
Conclusion
Branded boxes are innovative yet educational. You need this combo to spread a high grade of brand recognition that ordinary boxes fail to provide.