Whenever customers visit your eCommerce store, you make sure that you provide them with the best shopping experience. But, there is only a small percent of the daily visitors that end up making a purchase leading to low ecommerce conversion rate.
Now, this is really thought-provoking! What causes them to leave the site without making a purchase?
Often, it’s the brand itself, making some wrong choices and decisions.
To stand still in this competitive world of eCommerce, you need to adopt some important strategies and avoid some crucial mistakes.
Here in this blog, we have discussed 12 sure-fire ways to increase your eCommerce conversion rate in 2021
What Is The eCommerce Conversion Rate?
In simple terms, the ecommerce conversion rate of any online store is defined as the percentage of potential customers that visited the store online and ended up with the action that is the desired goal of your brand.
The goals and objectives should be predefined to have an accurate calculation of the ecommerce conversion rate.
For most brands, the definition of ecommerce conversion rate is the percentage of customers who visited the online eCommerce store and ended up with a purchase decision, thus giving sales to the brand.
But, in certain circumstances, it is not necessary that getting sales is the only desired goal for the brands. Sometimes it might be just email signup or social media share. These success rate metrics depend upon the adjectives of the brands.
Proven Ideas To Boost Your eCommerce Conversion Rate
Use high-quality visual content
Nowadays, it’s tough to purchase without having a glimpse of the product. Visuals play an important role in shaping the purchase decision of the customer. Good quality images and videos not only attract customers but also triggers them to invest in your brand.
Provide the option of free shipping
The next idea for increasing eCommerce conversion rate relates to free shipping. One of the biggest reasons for cart abandonment is the hefty shipping charges. So if you are not providing the option of free shipping, your customers will shift their interest to another online store.
No matter the price of the product, shipping charges will always cost you an elevated bounce rate. Therefore, offering the customers the gift of free shipping will increase conversion rates for your store.
Provide authentic and detailed product descriptions
To let customers have detailed information on what they are purchasing, ensure that you provide them with authentic and descriptive product details with precise specifications.
To ensure a trustworthy purchase, you can even add a product video displaying every small detail of the product.
Display social proof along with the products
It is not enough to show the product details; instead, it’s important to display the reviews of the brands’ real and genuine customers about their experience with the product.
This enhances the reliability of the product and makes it look more credible to the customers.
Make the product easily discoverable by adding search filters.
To provide your customers with a smooth shopping experience, you should add the classification of the products on the category page.
Filtering the products as per the desires allows the customers to easily and conveniently explore the products and discover their needs.
Create & Embed shoppable Visual Feeds
Have no time to shop, don’t worry!
The shoppable feed gives you an option to shop directly from the post even without leaving the page, and that too with an easy checkout process.
To trigger your customers’ desires, you can create your own shoppable feed by using a visual commerce platform. This tool helps you curate the user-generated content from social media and aggregate it into a single shoppable feed by adding tags to the products displaying the price, product details, and specifications.
You can even embed this shoppable feed on your website to boost the website’s conversion rates.
By adding this feature of shoppability to your products, you can provide the customers with a curtailed purchase journey and a seamless shopping experience.
Display personalized feed
The best way to attract the potential is to provide them what they need. Brands can easily display the personalized feed to the customers by understanding their past shopping experiences, what they like and dislike, and what causes them to stop while scrolling down the products page.
This makes the customers feel overwhelmed and therefore increases the conversion rates of the eCommerce stores.
Offer time-bound coupons and discounts.
This happens to be a physiological trait of the shoppers. They tend to get influenced by the product, which offers them discounts.
And believe me, every shopper has the greed of getting discounts.
To have a greater impact on the customers’ purchase decision, you can offer them time-bound discount coupons, which will fasten their journey to purchase a product.
E.g. “Deal ends in 2 hrs”, Everyone might have come across this statement while shopping online. So, just imagine your behavior after you notice this spectacular deal.
Optimize for a smooth response with mobiles
People love to shop in their free time or when they are in their comfort zones.
During this time of the day, they mostly love to spend their time on mobile phones and tabs.
To allow the customers to shop with a free mind, make your online store mobile responsive so that people can shop the product from your store whenever they want to.
Go for cross-selling, up-selling and down-selling
Cross-selling means to provide the customers with an option of relevant items related to the purchase after they have completed their checkout process.
Up-selling means to offer them a related product during their journey of purchase.
Down-selling means to offer them suitable offers of the related product with lower prices, at the time when they are leaving the page without making a purchase.
These three ideas are a perfect fit to boost your eCommerce conversion rates in 2021.
Have an easy return policy
Before making a purchase, a customer always looks for the terms and conditions of the return policy. Many times, products are left in the cart because they do not possess a return policy.
So, to make sure that your customers do not bounce back from your cart, offer them an easy return policy.
Offer multiple payment options
The last stage of the checkout process, payments page. As a brand, you should make sure to provide your customers with multiple options of payment like cash on delivery, credit card payment, Paytm, Google Pay, etc.
The more options they find on your site, the more are the chances of increasing your conversion rates.
Conclusion
It’s not important to act upon all the metrics of an increase in conversion rates. Instead, climbing up the ladder step by step without a major downfall will open your doors for success.
So, try improving your conversion rates for your eCommerce store with these bulletproof ideas and stand out from your competitors with a good growth rate.