10 Factors To Consider When Testing Grocery Delivery Fees
Have you ever gone to your shopping cart on an eCommerce website to find that the shipping fees are unrealistic? I’m sure we all have, and the result was the always the same, cart abandonment. Nobody wants to pay a large shipping fee.
Something is obviously wrong with this and needs sorting. Delivery fees should never be as much as the products and certainly not an unrealistic price. With grocery delivery app development, you can take care of this reckless error.
High delivery fees will cost you sales. Ultimately this will lower the revenue of your Instacart clone. But, there has to be a way to meet customers halfway. That may be possible if you plan and consider a few things.
10 Factors To Consider For Grocery Delivery Fees
Delivery is the biggest feature of an Instacart like app. It is the reason why people even use these apps. But, when it comes to deciding on delivery fees, you can’t just think of a random number!
There has to be some reasoning for how you arrived at that particular figure. So here are some factors to consider grocery app delivery fees.
Speed of Delivery
It goes without saying that faster delivery attracts a higher price tag! In most cases, slower delivery comes for free and is low priced. That is only reasonable.
Some people will want their delivery before a certain time. They will have to pay for the extra effort that goes into fulfilling their delivery in the given time. Then there are those customers that don’t mind getting their delivery a day later. That’s assuming they do not need the groceries immediately!
Instarcart like app development should cater to both situations. Provide various speed stipulations like:
- Delivery in 1-2 hours
- Same-day delivery
- Next-day delivery
Distance
Instacart delivery fees based on distance are not something new or ‘out of the ordinary. You cannot be delivering groceries around the corner for the same fee as someone 10 blocks away. That’s unfair, and customers will notice.
Have a stipulated fee per kilometer from the grocery warehouse/store. Stick to this to ensure delivery fees are fair.
Incentive Buying- Lower Delivery Charges
If your app is struggling to retain regular users, you can use delivery fees as an incentive. Purposely putting them much lower than your competitors is a lucrative move. Many people will notice this and possibly move to your Instacart clone app.
Grocery shoppers from competitors who are upset with the high delivery fees are likely to change apps over fees. They could become your customers if you implement low delivery fees to act as an incentive for users.
Efficiency of Operation
An on-demand grocery delivery app is always in demand as certain people cannot fetch their own groceries. There are also those people who prefer to have their groceries delivered directly to them.
Having an efficient delivery system in place will promote your business in a good light. It means you will be able to reduce delivery fees to a minimum. Excellent services, as well as reasonable delivery fees, makes for an appealing Instacart clone.
Once users become accustomed to your grocery delivery app services, they are very likely to remain loyal. All you need to take care of is hiring an experienced Instacart Clone App development company.
Actual Delivery Costs
As an investor, covering costs and making a profit is your main concern. Because if you aren’t profitable, there may be no reason to continue operating your business.
Before you go ahead and fix a delivery fee, consider your actual cost to deliver an order. That will go a long way in making sure you break even! The last thing you will want is to be making a loss. Especially when you really need the profit!
Basket/Order Size
Some stores that deliver goods usually have a cut-off total. Beyond this figure, delivery will be free. That is a nice feature to add to your Instacart clone app during development.
It could persuade people to make larger orders to get the free delivery. Alternatively, it could dissuade grocery shoppers from ordering groceries at all! This is because they know they have to pay a delivery fee.
Delivery Subscription Plans
Every app these days has subscription plans. Differing subscription plans will provide your users with assorted paid features. As the price goes up, so does the number of exclusive features.
On average, apps have two to three subscription layers. But, with your Instacart, one subscription pack is enough. You can deem it a “Pro” or “Instacart platinum” subscription!
At the time of grocery delivery app development, have your app’s subscription plans ready at hand to launch. But, be warned. Starting immediately with a membership plan could be a bad move. Instead, start free and then slowly start to embark on paid memberships.
Appropriate Fees For All
Following the pandemic, many people cannot buy the groceries they require, let alone pay the extra delivery fees. That is the sad reality, and you may be able to waive the delivery fee. If not, you can reduce it and include it in the final bill.
Using Instacart clone development, you can customize the app to show a minimal shipping charge. In some cases, you can completely eliminate the shipping charge. But, make the stipulations strict about when it applies.
The point is, you should try to equalize delivery costs so everyone can afford it. Something as basic as shipping should be something that everyone can pay for without emptying their pockets!
Be Clear About Delivery Fees!
It’s no secret delivery takes packaging, time, fuel, and someone’s effort. No one can do it for free! All those items just listed out take money. So sometimes, instead of trying to cover up your delivery fees, it’s better just to be honest!
Offering transparency will gain the trust of your users. Also, it will help your users to identify your brand more easily than the rest. Contact a good Instacart clone development company to help you identify your brand and create a better image.
Provide A Variety Of Delivery Options
Some grocery products require a faster delivery than others. If you are selling those highly perishable items, you need a rapid delivery option. With different products should come varying delivery options.
During Instacart clone app development, you can tell the developer to create a few delivery options. Each option can have its own price, and you can make it in such a way that you can change them manually.
This will accommodate any changes in the future due to an increase in fuel prices or a shortage of delivery agents. Mostly fee changes usually apply to the higher bracket or prioritized delivery options.
Conclusion
If you are about to carry out Instacart like app development, you should already know your delivery fee. That’s because delivery fees should be truthfully told and shown to your customers before checkout.
Failure to do so will create a bad image for your Instacart clone app. To accompany this, you will also lose customers, which will decrease your profits. So, having Instacart delivery fee transparency will do great things for your app.
If you want to have a successful app, you need help from an experienced Instacart development expert. To receive the guidance you need from experts, ask the Instacart Clone app development company, Narola Infotech.