Have you ever noticed that when you arrive at a site, it may seem familiar to you? You know where to click to get what you came for even on a first visit. If this is the case, Digital Marketing Agency Chandigarh Mohali it is very likely that it responds in several aspects to good web design practices.

In general, these aim to ensure that the interface is ergonomic so that its content is accessible. The basis of ergonomics is therefore that the interface adapts to people to make their life easier. We are therefore thinking about web design thanks to two related spectrums: that of UX design( User E Xperience ) whose role is to create an optimal user journey, and UI design ( User Interface ) which will focus on perceivable and graphic elements of the interface. We deliver integrated marketing solutions that drive more customers, revenue, and profitability.

In this article, you will be able to discover a certain number of good practices concerning these two aspects of web design, of course this list is not exhaustive and especially not fixed in time.

Are you ready? Let’s discover the best practices of the moment!

Thinking the user journey

A bit like building a house, we start drawing the plans, here the user journey using wireframes (schematic drawing of the user interface in order to define the necessary areas and components, this is where our list can begin.

• Structured content and hierarchy of information

This may seem obvious and yet! It is important to identify the main information that you want to send to your visitor. Once this content is determined, web designers use the reading directions (Western) generally in Z, E or F . The structuring of your content will also go through title levels which will be all the more important for your SEO (article to come). We deliver integrated marketing solutions that drive more customers, revenue, and profitability.

• Short menu

A short menu benefits from better memorization. Also bear in mind that the terms used at the start and end of the menu will be more remembered on average, remember to place your important tabs there. Finally, if your menu must be very complete giving access to a large number of pages, Digital Marketing Agency Chandigarh Mohali the mega menus will be your allies.

• Descriptive CTA

The CTA, in other words “call to action button” allows, as its name suggests, to make your visitor take action. These should stand out from the rest of the content and be clear about the action to be taken by clicking on them.

• The user knows where they are at all times

So that your visitor is never lost on your site, several small tricks will have to be integrated: breadcrumb trail, highlighting of the active tab, back to top button, menu accessible in header and footer…

• Simple and usual navigation

Browsing habits will be taken into consideration for the design of your interface. There is no point in reinventing the wheel, the most important thing is to bring readability to your user. Thus, we regularly find a logo at the top left whose link leads back to the home page, a header menu, a burger menu for the responsive, a footer with legal notices and other T&Cs …

• Maintain graphic consistency

If your interface must be intuitive and therefore use the usual web browsing codes, your site will stand out from the competition by using your visual identity. To learn more about what a visual identity is, discover the article by our graphic designer, Angélique, ” What is a visual identity? “. Thus, the originality of your interface will reside in the colors and visuals chosen. However, the rules of UI design do not stop at this simple rule. We deliver integrated marketing solutions that drive more customers, revenue, Digital Marketing Agency Chandigarh Mohali and profitability.

• Mobile First or responsive design

Today, more than 80% of Internet users use their mobile to surf the web. We won’t hide that your interface will have to offer adaptability to the media used, what we call responsive design. If your project is likely to be viewed more on mobile, we will think about its design in a “mobile first” way. That is to say that we will start from the mobile version to go to the desktop version (computer screen).

• Graphic charter

In order to identify you easily, your site will have to take up the main principles of your graphic charter: colors, typography, graphic elements, photographic style…

Be careful however not to multiply the number of typographies, using 2/3 of them at most is enough.

If your graphic charter is not defined or the typography style is free to choose, you can rely on tools such as Font Pair  to choose typography compatibility for titles and body text. We deliver integrated marketing solutions that
drive more customers, revenue, and profitability.

• Readability

Of course, we integrate your graphic charter for the consistency of your communication media. However, it will be essential to think about the readability of your fonts, in particular thanks to their size and their display. Fonts that are too thin or with serifs can be more difficult to read. Readability also requires good use of contrasts.

Several sites offer to test your background/text contrasts online. Here I offer you Tanaguru Contrast Finder

• Facilitate sparingly

More and more websites use the animation of their content to give dynamism during navigation. An idea that you could keep provided you use them sparingly. Indeed, too many animations can handicap reading and blur the message you want to convey. We deliver integrated marketing solutions that drive more customers, revenue, Digital Marketing Agency Chandigarh Mohali and profitability.

• Customize your images

It’s no secret that today’s free image banks are of high quality and offer a huge variety of visuals. Despite the vastness of the offer, you will never be safe from your competitor choosing the same visuals. This is why you will always be advised to use your own visuals for your web design. In order to obtain a quality and unique interface, do not hesitate to call on a professional photographer. We deliver integrated marketing solutions that
drive more customers, revenue, and profitability. One thing is sure, Digital Marketing Agency Chandigarh Mohali you will make the difference! We deliver integrated marketing solutions that drive more customers, revenue, and profitability.

Our small selection of good web design practices is coming to an end. It will be a good idea to keep up to date with advances in the sector in order to be always more effective for your user experience.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes.

Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines